Product photography plays an important role in marketing products. Shopify is the growing ecommerce platform where you can sell products. But randomly sharing product images on your Shopify store won’t bring the expected sales.
Why? This is because there will be many ecommerce businesses like yours showing high-quality product images. And in reality, this has been proven that high-quality product images can draw the attention of the customers around.
Do you know the key to showcasing high-quality product images? Make sure the Shopify product photography sessions go right. And you’ll make it even if you are not a professional photographer. Here is how we can help you today!
What Do We Mean by Shopify Product Photography?
Certain criteria’s need to be met when it comes to uploading product images on your Shopify store. For example, the image size needs to be less than 20 MB. But this is not our discussion today. Rather, we are focusing on the quality of the product images that will be presented from the Shopify store.
Shopify product photography is the process of capturing product images. The intention behind is to bring enough attraction with your product images. There are two things that need to be ensured in this case. The first thing is that the images should be compiled with the Shopify requirements. Also, the quality of the product images need to be top-notch.
Another most important part is, consistency in style is also needed. You should also work in creating a very precise brand look.
What Do You Need for Shopify Product Photography?
We are going to cover how you can capture stunning photographs of your products. But before that, you know you need some essential tools for photography. Your mobile phone will do but it is not enough to bring you with an expected outcome.
So, what do you need to have first?
Definitely a camera. When it comes to product photography, the professional DSLR can be a decent choice. You can produce high-quality product images with this type of camera. Fortunately, there are a good number of brands offering DSLR cameras of different price ranges.
Then again, if you want to use your mobile camera, it should be 12-megapixel or higher than that.
Next comes the tripod. You need stability while in photoshop and if you go without a tripod, the uneven shakes will reduce the quality of work. You want to capture product images from the right direction, don’t you?
Shopify product photography also requires enough lighting. Capturing photographs in a darker and gloomy condition won’t bring the expected outcome. While a combination of natural and artificial lighting would do.
For advanced photography, going with the white background can bring maximum results. If you look at the products at Shopify Store, you will see most of them come with a more simple and natural background.
Step by Step Guide of Shopify Product Photography
In order to be fluent in any work, you need to practice it multiple times. In the case of product photography, there’s no exception. It might take some time and a bit more effort in order to capture product images for initial times. But as the day will advance, you will have a lot of ease doing so.
Step 1: Getting Started
Preparation, preparation and preparation. Yes, preparation is important for product photography. But what should you do exactly at this stage?
First, you need to determine what forms of photography style you go with. Why we are saying this is because you have multiple options.
You can go with hero photoshops, a 360-degree product photography is also very common and prominent. Sometimes, photographers would like to give lifestyle product photography, or the close-up ones a shot.
Not only that, you need to select a place with a lot of open space. Make sure you choose a type of place with enough natural lighting. Capturing cleaned products is also very important. So, you need to also ensure the products are spotless and free from dust.
It is true that you can remove scratches and dust through editing. But cleaning them before you start a photoshoot will always be beneficial.
Step 2: Setting-up Necessary Equipment
Do you remember we discussed the necessary equipment you need for Shopify product photography? In the second step, you can organise the equipment and make them prepare for the photoshoot.
First, start with setting up your camera. If you use a tripod, make sure you set it up with the camera and place it in the right direction.
Then?
Go for lighting setup. Based on your preferred photoshop type, you need to choose a suitable lighting. It is also important to select a proper background. In this case also, the choice of a proper background depends on the type of products and photography style.
Step 3: Adjust Camera Settings
Implementing the right camera setting is important. So, you need to take your time and properly adjust the white balance. According to the expert, shooting in a RAW will bring you a higher photography outcome. At the same time, it is important to adjust ISO, aperture, shutter speed as needed.
Step 4: Capturing Product Shots
Once you are done with the camera setting, it is time to dive into the actual photography session. Make sure you shoot product images from multiple angles. This way, you can better present the products on your Shopify Store. A good number of professional product photographers use props in order to bring a more unique look with their product images.
Step 5: Post-production Editing
This step is very important. Even if you become so careful in capturing product images, things out of your expectations can take place. Beyond that, in order to enhance your product images, post-production editing comes into play.
Here you have two options. You can edit the images on your own or can hire an online professional photo editing service. From removing image background to implementing the retouching technique, product photo editing is supposed to play a leading role.